Law firm marketing has become ubiquitous, with a lawyer billboard on every corner and lawyers promising to assist you in being a fast divorce or a big cash settlement during every commercial getaway. Because there is so much legal advertising going on, it is sometimes very difficult to obtain potential clients to take a seat up and take notice. law firm marketing
Lawyers have an exclusive challenge in getting customer’s to pay attention, since unlike selling a sleek and sexy new car or a very good new beverage, lawyer’s aren’t selling a life-style. Many of the lawyers who advertise offer aid people who usually develop into interested in their services only when something has gone wrong, and for everyone else, their ads will blend into the background.
Even when someone is seeking a lawyer, clients will probably have a hard time differentiating between one lawyer’s promise to “get justice” or “get results” and also the similar promise filmed by countless others, often all standing in front of the same stock set of law books regarding generic law office so popular in legal ads.
Not so for your Bald Lawyer. His eye-catching billboard features the slogan “Injured? Don’t Pull Flowing hair out!” Below that’s a big shot belonging to the lawyer with his bald head, and the address for his website ‘MyBaldLawyer.com.”
What Makes The Bald Lawyer Ad Work
The Bald Lawyer ad works and stands out business law firm marketing because it differs. It shatters the stereotype of the conservative, unapproachable and uptight lawyer by getting the attorney to poke fun at himself. yet it does this without undermining the law or even if the legal profession.
The billboard also stands out because it attracts attention purchase it gives people a memorable star. That image is accompanied by a website directly related to it, which fixes itself in the viewer’s mind right along with the image, becoming memorizeble easily.
Clients who watch bald lawyer ad will take more notice of it- even if just a few seconds out of curiosity- than they would certainly another lawyer advertisements. This can translate into the ad holidaying in their minds, consciously or subconsciously. In turn, when they require a lawyer, might just be lured to visit the website they remember by way of billboard where customer can learn about the services the bald lawyer offers.
Creating Your Own Innovative Ad
Other attorneys who take their law office marketing efforts to the next level can take a webpage out of the bald lawyer’s e book. The ad is an important reminder that innovation is key in successful legal marketing, and that through clients some in order to distinguish you of your competitors (preferably an interesting way), you can stand out on the rest.